Fashion watch brand Ice-Watch has reached 1,000,000 fans on Facebook, the first watch brand to do so, something it says it “likes”.
The brand uses the online fan space to interact with consumers, announcing new collections, cultural link ups and new stores.
A release from Ice-Watch said: “It’s all there on the Ice-Watch fan page. Anything is a good opportunity to post photos, videos, blogs and news items online to encourage a sustainable dialogue.”
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